the living story co.
A Living Commerce Strategy Agency
the living story co.
A Living Commerce Strategy Agency
About The Living Story Company
Who We Are?
The Living Story Company is a boutique, independent Commerce Consulting Agency specializing in helping some of the world's leading marketing and sales organizations build best in class Connected Commerce strategies.
We operate as a network of experienced independent consultants working globally to meet diverse client marketing and sales needs.
Why The Living Story Co.?
A Living Commerce Strategy Agency
We help organizations define their Future-Fit Living Commerce story in a world of constant change.
Commerce isn’t static.
Consumers and shoppers evolve.
Retail ecosystems are reshaped.
Media is being re-invented.
Technology is redefining who wins.
In this environment, growth no longer comes from linear plans. It comes from operating effectively within complex, living commerce ecosystems—where consumers, shoppers, retailers, media, and technology continuously interact and evolve.
We help organizations build Future-Fit Living Commerce capabilities that enable long-term, sustainable growth in this new reality.
LIVING COMMERCE MEANS:
- Long-term growth strategies grounded in the trends and insights shaping the future of commerce
- Omni-channel brand and shopper planning built on deep consumer and shopper journey understanding
- Customer growth strategies that leverage priority retailers as both commercial and media partners
- AI and technology strategies that drive step-change improvements in efficiency and effectiveness
- Organizational capabilities built ahead of the market—not reacting behind it
Meet The Founder
CARL PRELLER, FOUNDER
Based just outside New York City, Carl is an independent commerce strategy consultant with over 25 years of experience building growth strategies and leading organizational transformation across commerce, brand, shopper, and retail. He partners with senior leadership teams to unlock new sources of growth and translate strategy into measurable commercial results.
Prior to founding his own consultancy, Carl built a career spanning both the client and agency sides of the industry. He held senior marketing and sales leadership roles at Unilever, The Coca-Cola Company, and L’Oréal, before moving into the global consulting and creative agency world. There, he served in global operating board roles with Kantar Consulting and WPP agencies including VML Commerce and TCC Loyalty Marketing, leading complex, multi-market growth and transformation programs.
Today, Carl works globally with a curated network of senior independent and agency partners across North America, Europe, and Asia Pacific. Together, they help organizations design and execute growth strategies—modernizing capabilities, reshaping ways of working, and delivering sustained commercial impact for companies including L’Oréal, PepsiCo, The Coffee Bean & Tea Leaf, Mars Wrigley, Estée Lauder, LEGO, Under Armour, Parkland, and Haleon.
What We Do?
We help organizations build Future Fit Commerce capabilities across strategy, activation, and execution:
- Consumer & Shopper Future Insights & Trends
- Category Vision & 3–5 Year Growth Drivers
- Category & Portfolio Strategy
- Total Connections Brand Planning
- Brand & Shopper Activation
- Creative Services
- Strategic Customer Growth & Joint Business Planning
- Retail Media Strategy & Planning
- Shopper Marketing ROI & Effectiveness
- AI & Commerce Technology
- Commerce Training & Capability Building
Some Selected Client Experience
- PepsiCo
- L'Oréal
- The Coffee Bean & Tea Leaf
- Haleon
- Mars
- Parkland
- Estée Lauder
- Under Armor
- Lego
- ......&
Some of our Industry Experience
Beauty
Personal Care
Food
Snacks
Confectionary
Soft Drinks
Coffee & Tea
Beer, Wine & Spirits
Health & Wellness
Household
Baby Care
Pet Food
Fashion
Toys
Retail
&..........
How we work?
We like to work as am embedded part of our clients marketing and sales teams - solving real world client challenges from the inside but always bring a deeply experienced 'outside-in' perspective to all projects.
We are trusted by clients to develop processes and solutions that bring rigor and structure to real-world execution.
Our Agency Partnerships
We partner with multiple leading agencies across markets & clients including:
Dentsu TAG
Court Avenue
The Level Up
Barrows
Contact Us
Let's Get Started
Take the first step, and contact us to discuss your marketing and business goals. Send us a message, and we will get back to you soon.
Hours
Open today | 09:00 am – 05:00 pm |
We work globally so please call or leave a message at your convenient time!
